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This book is for the barber, entrepreneur, and creator ready to think bigger.
From building skill behind the chair to building a real brand, Roberto Palmer breaks down the mindset, risks, lessons, and growth that helped transform his journey into something greater.

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“Provides a natural hold without crunch, buildup, or heavy residue.”
Roberto Palmer, whom most of you know as (Crown The Barber) was born in Charleston, South Carolina. At the age of 5, him and his single mother moved to Columbia, South Carolina. At age 15, one of his neighborhood friends came to him with a pair of clippers asking him to cut his hair. With no barber experience, he decided to cut his hair. He cut it down low and even. When he was finished, his friend was very satisfied; so satisfied that he asked him to put a design in his head that said Lee. The design was dedicated to someone named Lee, whom was one of their childhood friends that got killed at a party a couple years prior.




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